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Advertise

KQKZ has many packages and programs for you to advertise. Whether you’d like to sponsor a programming feature, or book a full blown remote, we’d love to help your business grow!

For Advertising Inquiries; Contact
Daisy Ortiz  (661) 327-9711

92.1 KQKZ
5100 Commerce Drive Bakersfield, CA 93309
Business Line: (661) 327-9711
Business Fax: (661) 327-0797

Email Daisy: Daisy@lotusbakersfield.com

Radio Delivers Massive Reach In Real Time.

  • Today Radio continues to reach more than 240 Million listeners every week, which is 93% of the population.
  • Virtually all Radio listening is done in real time, giving advertisers control of message delivery.
  • Radio reaches more people between morning and evening than any other medium and delivers messages just before they shop*.
  • Radio reach and listening levels have remained big and consistent over the past 3 years for virtually every demo including young people.
  • Far more people listen to the radio on a typical day than use Facebook, Google Web Search or YouTube**.
  • Sources: Arbitron data from RADAR, PPM and Diary reports
    *gfkMRI Media Day 2011 and USA Touchpoints 2012
    **comScore and RADAR

 

Radio’s Thriving Digital Technology
Enables Interaction and Activation.

  • Digital has expanded Radio’s reach and creative capabilities.
  • Through Digital, Radio can further interact with its listeners enhancing audience engagement.
    Mobile Apps, Facebook, Texting, Twitter, Online streaming, interactive listener programming, opt-in email databases, You Tube videos open digital doors for our listeners and advertisers and provide Activation.
  • 70% of listeners said they follow their favorite personality and/or radio station on social media.
  • 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio.
    *Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles.
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